MONTEREY BIG ROCK BREWERY - Concept

The Challenge

Monterey Big Rock Brewery draws inspiration from Janesville’s historic Big Rock landmark, a symbol deeply rooted in local heritage. The brewery needed a brand identity that honored this history while delivering a bold, adventurous look that matched the character of the beer. The challenge was blending authenticity with strong visual storytelling.

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Solution

I worked directly with the brewery’s owner to design the Big Rock Beer identity, using the story of Big Rock Cave as the creative foundation. The resulting brand captures local pride and a sense of rugged adventure, giving the brewery a distinctive, memorable presence in the market.