MONTEREY BIG ROCK BREWERY - Concept

Challenge

Big Rock Brewery was a concept proposal developed to pitch branding ideas for a new, independent craft brewery. The goal was to capture the authenticity and hands-on spirit of small-batch brewing while giving the concept a professional, market-ready presence.

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Process

I explored positioning, naming direction, and visual tone through mood boards and design studies that drew from brewing textures, local materials, and heritage typography. The resulting concept blended handcrafted warmth with modern clarity, setting the stage for how the brand could live across packaging, signage, and promotional materials.

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Solution

A complete creative proposal that demonstrated how a new brewery could stand out with a cohesive identity and packaging system. The concept was designed to connect emotionally with consumers while feeling credible to distributors and investors alike.