CHALLENGE
Turn a locally inspired brewery name into a memorable, credible brand that could stand out in a crowded regional craft beer market.
PROCESS
Used the Big Rock landmark, local history, and taproom experience to guide the identity, packaging, and brand details.
SOLUTION
A distinctive identity connected the brewery to its roots and extended across cans, glassware, menus, merchandise, and taproom materials.
01 ROOTED IN LOCAL HISTORY
Building the brand around the Big Rock landmark and its regional character.
02 CREATING THE TAPROOM EXPERIENCE
Showing how the brand could come to life in a welcoming, social brewery setting.
03 EXTENDING THE BRAND TO PACKAGING
Applying the identity across cans and point-of-sale materials for retail.
04 CARRYING THE BRAND THROUGH
Applying the identity across coasters, bottle caps, and brewery details.
