MONTEREY BIG ROCK BREWERY

Janesville Wisconsin’s Monterey Rock, also called “Big Rock,” served as a landmark for early settlers and is now a testament to that history and tradition, delivering a beer that is bold and adventurous while providing flavors true Janesvillite’s have come to expect.

I was approached by the owner to design a brand for Big Rock Beer, leveraging the history of Janesville’s Big Rock Cave, a local Native American landmark dating back to the mid-1800s.