Precision, Clearly Communicated

Challenge

Schaffer had strong manufacturing capabilities, but the brand didn’t reflect the quality, precision, or durability of the work. The company needed a new identity that could move them beyond the look of a general fabricator and present them as a more focused manufacturing partner. ​The goal was to create a brand that felt industrial, credible, and built around the strength of their fabrication and Hardox® wear part solutions.

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Process

I started by looking at the company’s message, market, and the materials the team needed to support sales and customer conversations. From there, I developed a new identity system from the logo through the broader visual language, including typography, color, layout, imagery, and supporting graphics. ​The system was built to feel rugged and technical without becoming heavy or generic, and flexible enough to carry across web, social, presentations, sales materials, and trade show graphics.

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Solution

The final rebrand gave Schaffer a stronger and more consistent way to present itself. The new identity helped clarify what they do, raised the overall level of their materials, and gave the team a practical system they could use across sales, marketing, and customer-facing communication.​​