SCHAFFER MANUFACTURING

The Challenge

Schaffer Manufacturing is a long-established fabrication company known for Hardox wear parts and heavy industrial solutions. But while their engineering strength was undeniable, the brand no longer reflected the sophistication, durability, and performance customers associated with their work. The challenge was to build a modern identity that matched their reputation, clarified their value, and helped them stand out in a competitive industrial market.

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Solution

I developed a brand that feels as strong and precise as the products Schaffer builds. Through market research, customer insights, and persona development, we shaped a visual and messaging system grounded in durability, trust, and engineered performance. The new identity unified everything from logo and color to tone and layout, giving Schaffer a cohesive presence that aligns with the premium expectations around Hardox materials. The result is a brand that elevates Schaffer’s position, strengthens recognition, and communicates quality built to last across every platform.