ULV

The Challenge

ULV entered the electric low-speed vehicle market with a bold vision: elevate the category through modern design, refined comfort, and accessible luxury. To compete against traditional LSV brands and reach lifestyle-driven buyers, ULV needed a brand identity that felt sophisticated, confident, and distinctly premium. The challenge was to create a system that matched the ambition behind the vehicles.

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Solution

I developed the ULV brand from the ground up, defining its narrative, visual language, and overall expression. By shaping the identity through strategic design, art-directed photography and video, and launch materials, I built a cohesive system that communicates modern design and premium craftsmanship. The result is a polished, elevated brand presence that positions ULV as a standout in an emerging market.