CAT PUMPS CORPORATION

Challenge

Cat Pumps, a global leader in high-pressure triplex pumps, needed a more modern, unified visual identity that reflected its engineering precision and helped distributors navigate an expanding product line across global markets.

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Process

I reviewed their worldwide sales materials and gathered feedback from distributors to see where messaging and visuals were falling short. From there, I rebuilt the system with updated photography, refined typography, and consistent product styling—creating new visual standards used across campaigns, packaging, collateral, presentations, and environmental graphics.

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Solution

The refreshed identity delivered a cleaner, more consistent global look that strengthened recognition, simplified product selection, and improved distributor engagement. The unified standards supported stronger communication across markets and contributed to a 20% increase in first-year sales while ensuring reliable, high-quality execution across all media.

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My Role

Art Direction and Design — responsible for creative direction, concept development, and execution in partnership with internal marketing teams.

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Deliverables

• Brand refresh and style guide

• Product literature and specification sheets

• Print and digital advertising

• Trade show graphics and signage