CAT PUMPS CORPORATION — Brand Identity & Visual System

Role: Senior Designer / Art Director
Scope: Brand System, Visual Standards, Marketing & Sales Assets

As Cat Pumps continued to support a global market of distributors, technicians, and industrial users, its brand communications needed greater clarity and consistency to match the precision of its engineering. I built a cohesive visual system around the existing logo, refining product literature and marketing materials to improve usability, reinforce credibility, and support performance-driven storytelling across applications.