The Next Step — Brand Identity & Visual System

Role: Art Director / Lead Designer
Scope: Brand System, Visual Standards, Marketing & Sales Assets

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As The Next Step evolved from a growing consulting firm into a trusted leadership partner, its brand needed greater clarity and cohesion across client-facing touchpoints. I extended the existing logo into a unified brand system, bringing structure and consistency across marketing, digital, and presentation applications while reinforcing credibility and supporting the firm’s positioning as a strategic business advisor.