HOMERIGHT

The Challenge

HomeRight offers a wide range of DIY tools, from paint sprayers to cleaning systems and outdoor accessories. With products spanning multiple categories and audiences, the brand needed packaging and retail materials that could stand out on crowded shelves while speaking directly to each product’s unique use case. The challenge was to create distinct looks for individual product lines without losing connection to the overarching HomeRight brand.

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Solution

I developed a series of packaging and retail displays that gave each product line its own visual personality while maintaining subtle ties to the parent brand. By tailoring color systems, photography styles, messaging, and hierarchy to the specific consumer mindset behind each tool, the designs created clearer differentiation across categories and stronger engagement at retail. The result is a flexible packaging ecosystem where every product feels uniquely positioned, yet still unmistakably part of the HomeRight family.