HOMERIGHT — Packaging & Retail Visual System

Role: Art Direction & Design
Scope: Campaign / Project Execution (Print, Digital, Retail)

As HomeRight expanded its DIY product offerings, the brand needed packaging and retail materials that stood out on crowded shelves while clearly communicating what each tool was designed to do. I led art direction and design for a flexible visual system spanning packaging, end-cap displays, website content, and Amazon product imagery, strengthening differentiation and brand recognition across retail and digital channels.