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HOMERIGHT

Challenge
HomeRight, a consumer products brand specializing in paint and home-improvement tools, needed updated marketing materials that better reflected its innovation, quality, and DIY-friendly spirit. The goal was to modernize the visual presentation while appealing to both retail buyers and everyday homeowners.

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Process

This project centered on updating HomeRight’s marketing and packaging to feel brighter and more consumer-friendly. I built a clear, consistent design language using bold photography and simple messaging that highlighted ease of use and reliability—helping the brand stand out on the shelf and in advertising.

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Solution
A refreshed, consumer-focused look that strengthened HomeRight’s presence in retail and reinforced its reputation for making painting and home projects simpler and more enjoyable.

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MY ROLE

Art Direction and Design — responsible for creative direction, concept development, and execution in partnership with internal marketing teams.

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DELIVERABLES

  • Product and sales literature

  • Packaging and retail support materials

  • Print and digital advertising

  • Trade show graphics and display assets

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