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TRIO FOREST PRODUCTS

Challenge
Trio Forest Products wanted to refresh its brand identity to better reflect its professionalism, customer focus, and commitment to quality lumber products. The existing materials lacked consistency and didn’t fully capture the company’s modern capabilities or trusted reputation.

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Process

The refresh began with a review of Trio’s materials to identify where the brand felt dated. I refined the overall design language to create a cleaner, more contemporary look—emphasizing craftsmanship and reliability that reflect Trio’s long-standing commitment to service.

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Solution
A cohesive, refreshed brand identity that elevated Trio’s market presence and strengthened its reputation as a dependable, customer-centered partner in the forest products industry.

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My Role

Art Direction and Brand Development — leading design, visual system creation, and messaging alignment in collaboration with marketing and leadership teams.

 

Deliverables

  • Brand refresh and style guide

  • Marketing collateral and sales literature

  • Print and digital advertising

  • Visual direction and imagery standards

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