CHALLENGE
Schaffer’s full range of services was not being communicated clearly, making it harder for technical and purchasing teams to recognize the company as a single-source partner.
SOLUTION
Created a unified brand system across the website, sales tools, digital content, vehicle graphics, and trade show materials, making Schaffer’s capabilities clearer and more consistent across every touchpoint.
PROCESS
Buyer persona research showed the need for clearer, more direct messaging. Industrial imagery and a consistent visual system helped organize Schaffer’s capabilities and make the company easier to understand.
+24%
Increase in qualified RFQ inquiries following the rebrand
01 BUYER PERSONA INSIGHTS
Research defined Schaffer’s audiences and shaped its messaging, tone, and visual direction.
02 BUILDING THE VISUAL SYSTEM
Using research, industrial imagery, and structured design to clarify Schaffer’s story.
03 APPLYING THE BRAND SYSTEM
Extending the identity across business materials, digital assets, apparel, signage, and tools.
04 TOOLS FOR SALES
Helping teams explain complex manufacturing capabilities more clearly.
PRESENTATION SYSTEM
A structured sales deck gave the team a clearer way to present Schaffer’s capabilities, process, industries, and proof points.
The layout system helped organize technical content into a polished, consistent story for sales conversations.
SALES LITERATURE
A concise leave-behind reinforced key messages and gave prospects a practical overview of services, materials, and applications.
The piece supported follow-up conversations with clear benefits, industry examples, and an easy path to connect.
05 DIGITAL BRAND EXPERIENCE
Extending Schaffer’s identity across the website and social content.
WEBSITE DESIGN
The website gave Schaffer a clearer digital presence by organizing capabilities, industries, and service information around the needs of technical and purchasing audiences.
Stronger hierarchy, industrial imagery, and direct calls to action made the company’s value easier to understand and act on.
SOCIAL MEDIA
Social content extended the visual system into shorter, focused messages for digital channels.
The posts reinforced Schaffer’s capabilities, industries served, and proof points while keeping the brand consistent beyond the website.
06 TRADE SHOW PRESENCE
Bringing Schaffer’s manufacturing story into a bold, customer-facing event space.
BOOTH GRAPHICS
Large-format graphics communicated Schaffer’s capabilities quickly in a busy trade show environment.
Direct headlines, industrial imagery, and clear value points helped the booth attract attention and support sales conversations.
CUSTOMER ENGAGEMENT
The booth gave the sales team a stronger visual platform for conversations with prospects and industry partners.
The design extended the brand beyond print and digital, creating a consistent presence across the event environment.