Schaffer Manufacturing — Brand Identity & Visual System

Challenge

Schaffer Manufacturing produces high-quality wear parts and fabrication work, but the brand didn’t reflect the level of craftsmanship behind what they do. In a competitive industrial market, the visuals felt dated and inconsistent, making it harder to stand out and clearly show the strength of their capabilities across sales materials and the website.

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Process

The work started by understanding how their products are used across industries like mining, agriculture, and rail, along with how customers judge durability and performance. From there, a clearer message and positioning took shape, followed by a new logo, updated color palette, and typography that better matched the rugged, engineered nature of the work.

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Solution

The result is a brand that feels more aligned with the quality of Schaffer’s products. Updated materials are easier to navigate and present the work more clearly, giving the sales team a stronger way to show what sets them apart and helping position the company as a more competitive, leading option in the market.​