WISCONSIN DEPARTMENT OF TOURISM — Campaign Art Direction

Role: Art Direction & Design
Scope: Campaign / Project Execution (Print, Digital, Retail)

As the Wisconsin Department of Tourism sought to inspire travel through authentic, local experiences, the campaign needed fresh visuals that captured exploration and discovery within an established brand framework. I developed art direction and visual executions across print, outdoor, and digital placements, creating imagery that energized the campaign and encouraged travelers to explore the state in new ways.