CHALLENGE
Create an outdoor food brand that felt warm, rugged, and dependable while standing apart from polished, mass-market competitors.
PROCESS
Researched the category and audience, then used earthy color, bold type, practical messaging, and outdoor imagery to shape the brand.
SOLUTION
A flexible packaging system gave NorthFire Foods a consistent presence across meals, snacks, coffee, and campsite experiences.
01 SHAPING THE BRAND CHARACTER
Creating a rugged, approachable identity rooted in warmth, utility, and outdoor culture.
02 CREATING THE PRODUCT FAMILY
Translating the NorthFire Foods identity across coffee, snacks, and trail-ready meals.
03 CRAFTED FOR COLD MORNINGS
Bringing NorthFire Foods character to a dark-roast coffee package built for early starts.
04 BUILT FOR THE PACK
Creating a coordinated trail-mix line for quick recognition, portability, and outdoor energy.
05 COMFORT BY THE CAMPFIRE
A hearty meal package built around warmth, simplicity, and comfort at the end of the day.
