CHALLENGE
Create an outdoor food brand that felt warm, rugged, and dependable while standing apart from polished, mass-market competitors.
PROCESS
Researched the category and audience, then used earthy color, bold type, practical messaging, and outdoor imagery to shape the brand.
SOLUTION
A flexible packaging system gave NorthFire Foods a consistent presence across meals, snacks, coffee, and campsite experiences.
01 SHAPING THE BRAND CHARACTER
Creating a rugged, approachable identity rooted in warmth, utility, and outdoor culture.
02 CREATING THE PRODUCT FAMILY
Translating the NorthFire Foods identity across coffee, snacks, and trail-ready meals.
03 CRAFTED FOR COLD MORNINGS
Bringing NorthFire Foods character to a dark-roast coffee package built for early starts.
04 BUILT FOR THE PACK
Creating a coordinated trail-mix line for quick recognition, portability, and outdoor energy.
05 COMFORT BY THE CAMPFIRE
A hearty meal package built around warmth, simplicity, and comfort at the end of the day.
06 BUILT FOR THE AISLE
Presenting the food pouch line in an endcap display designed for quick recognition at retail.
