MEDITURE

Challenge
Mediture, a healthcare technology start-up serving senior living and long-term care providers, needed a complete brand identity to communicate innovation, compassion, and reliability from day one.

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Process

The project started with research into the healthcare space and the needs of Mediture’s audience—senior living and long-term care providers. From there, I built the brand from the ground up, defining its logo, color palette, and design system. The goal was to strike the right balance between innovation and care, giving the company a professional, trusted identity that could flex across print, digital, and trade show environments.

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Solution
A modern, approachable brand identity that established Mediture’s credibility in a highly competitive healthcare market and provided a strong foundation for future marketing and client growth.

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MY ROLE

Art Direction and Brand Development — leading design, visual system creation, and messaging alignment in collaboration with marketing and leadership teams.

 

DELIVERABLES

• Full brand identity and logo design

• Brand style guide

• Marketing collateral and sales literature

• Trade show graphics and displays

• Digital and print materials