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BOB MILLARD
SENIOR DESIGNER / ART DIRECTOR

TISCO INCORPORATED — Campaign Art Direction & Visual Execution
Role: Art Direction & Design
Scope: Campaign / Project Execution (Print, Digital, Retail)
As TISCO competed in the agricultural aftermarket space, it needed advertising that could support sales while honoring its long-established reputation for reliability. I led art direction and design for a refreshed campaign that sharpened messaging, strengthened product presentation, and supported revenue-driving conversations across print and digital channels, helping improve engagement, dealer confidence, and consideration.

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