TISCO INCORPORATED — Campaign Art Direction & Visual Execution

Challenge

As TISCO competed in the agricultural aftermarket space, the brand needed advertising that could stand out while reinforcing its reputation for reliability. In a market where downtime directly impacts a farmer’s livelihood, the challenge was to create messaging that connected with real-world pressure while clearly communicating product value.

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Process

A closer look at the day-to-day realities of farmers and equipment operators shaped the campaign direction. Long hours, tight timelines, and the need to keep equipment running informed a message that felt grounded and relatable. Building on nearly 70 years of experience, a simple, repeatable platform was developed to connect with that reality while reinforcing TISCO’s role as a dependable source for replacement parts.

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Solution

The result is a campaign that feels direct and relatable while reinforcing trust in the brand. The messaging and imagery create a strong connection with the audience, contributing to a 30% increase in awareness and helping position TISCO as a reliable choice when downtime is not an option.

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