Challenge
TISCO competed in the agricultural aftermarket parts category, where reliability matters because equipment downtime costs farmers time and money. The campaign needed to stand out while making TISCO feel like a dependable source for replacement parts when the work could not wait.
Process
The campaign was built around a simple truth: farmers put in long days, and their equipment has to keep going. The “We know…” message gave the ads a direct, relatable voice while the field imagery connected the work to real farming pressure.
Solution
The final campaign gave TISCO a clearer and more memorable way to speak to its audience across print and outdoor advertising. The work reinforced reliability, connected with the day-to-day realities of farmers, and contributed to a 30% increase in awareness.
Print Campaign
Using real farm situations to connect reliability with everyday pressure
Outdoor Advertising
Extending the campaign into a simple, high-impact billboard message
