BOB MILLARD
ART DIRECTOR / SENIOR DESIGNER
TISCO INCORPORATED
Challenge
Tisco wanted to modernize its advertising while promoting its extensive line of replacement parts to a broad agricultural and industrial audience. The goal was to re-energize the brand’s message and make the communications feel more confident, capable, and customer-focused.
Process
The project began with a review of Tisco’s ads to find ways to modernize the look and sharpen the message. I developed a cleaner visual language with smarter headlines and stronger product focus—bringing new energy to the replacement-parts category and giving the brand a more confident, everyday voice.
Solution
A series of modern, strategically written ads that elevated Tisco’s brand presence and reinforced its position as the trusted source for high-quality replacement parts.
MY ROLE
Art Direction and Design — responsible for creative direction, concept development, and execution in partnership with internal marketing teams.
DELIVERABLES
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Replacement-parts advertising campaign
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Product and brand print ads
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Layout and messaging development
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Digital-ready design files



