CHALLENGE
Keep Terex and Genie visually distinct while making complex product literature clearer, more consistent, and easier to update.
PROCESS
Built structured templates that organized product imagery, specifications, and technical content across multiple equipment lines.
SOLUTION
Created disciplined literature systems that strengthened brand consistency, simplified revisions, and reduced production time by 25%.
01 SUPPORTING DEALER SALES
Creating ads and posters highlighting equipment value, financing, and product benefits.
02 DRIVING DEALER ENGAGEMENT
Creating a direct-mail brochure promoting equipment solutions and dealer engagement.
03 CLARIFYING COMPLEX PRODUCT INFORMATION
Organizing Genie equipment details into a consistent, easy-to-update literature system.
