TEREX AND GENIE CORPORATIONS — Marketing & Visual Execution

Role: Art Direction & Design
Scope: Campaign / Project Execution (Print, Digital, Retail)

As Terex and its Genie division supported a global market of contractors and rental partners, their sales and product materials needed greater cohesion and clarity across two related brands. I developed visual direction and marketing deliverables that unified product literature, trade show graphics, and advertising, reinforcing engineering quality while maintaining clear distinction between the Terex and Genie brands.