TEREX AND GENIE CORPORATIONS

Challenge
Terex and Genie needed marketing materials that highlighted the performance, safety, and reliability of their aerial and lifting equipment. The goal was to support dealers, distributors, and end customers with clear, visually consistent communication across campaigns and sales channels.

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Process

The approach blended technical accuracy with visual clarity. I focused on clean layouts, strong product photography, and messaging that made complex specs easy to understand. Each piece—ads, sales sheets, and trade show graphics—was designed to speak confidently to dealers while keeping the brands approachable for end users.

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Solution
A unified body of marketing and sales materials that elevated both brands’ presence in the field, improved dealer communication, and reinforced confidence among equipment buyers and rental operators.

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MY ROLE

Art Direction and Design — developed visual concepts and layout direction in collaboration with copy and production teams.

 

DELIVERABLES

• Product and sales literature

• Print and digital advertising

• Trade-show and event graphics

• Visual direction and layout design