top of page
CHALLENGE
Modernize Cat Pumps’ visual presence while preserving the equity of its established logo and global reputation.
PROCESS
Refreshed the supporting brand system through updated typography, color, imagery, layout, and product-focused messaging.
SOLUTION
A more consistent visual system carried across brand guidelines, sales literature, POP materials, posters, and digital infographics.
01 MODERNIZING THE VISUAL SYSTEM
Updating the supporting brand elements while preserving existing recognition.
02 PRODUCT LITERATURE
Clarifying product options, performance, and applications for distributors and customers.
03 CAMPAIGN COMMUNICATIONS
Applying the refreshed visual system across large-format posters and digital infographics.
bottom of page