A Premium Take on Neighborhood Electric Mobility

Role

Brand identity, positioning, visual system, and sales/digital materials

 

Challenge

ULV was introducing a new kind of low-speed electric vehicle built for a more discerning buyer. The brand needed to feel premium from the start and communicate a higher level of design, comfort, and craftsmanship without feeling cold, overly technical, or out of reach.

​

Process

The work started with defining how ULV should be positioned and how the brand should speak to its audience. The focus was on shaping a clear message around quality, design, and a more refined ownership experience. From there, I developed a visual identity that supported that positioning and gave the brand a confident, elevated foundation.

​

Solution

The final identity established ULV as a premium electric vehicle brand with a clear and consistent way to communicate its value. The work gave the company a more refined foundation for sales, digital, product, and environmental materials while reinforcing the quality, design, and ownership experience behind the vehicle.