CHALLENGE
Introduce a low-speed EV brand that felt refined, approachable, and built for a more discerning buyer.
PROCESS
Researched the audience and category to shape a refined system around mobility, comfort, and ownership.
SOLUTION
Developed a polished brand system carried across digital materials, sales tools, environments, and ownership pieces.
01 DEFINING THE BRAND LANGUAGE
Create a flexible visual system for product, digital, sales, and environmental touchpoints.
02
SHAPING THE PRODUCT EXPERIENCE
Connecting the brand to the vehicle through form, finish, and product detail.
PREMIUM BY DESIGN: Refined materials and thoughtful details create a more elevated ownership experience.
COMFORT IN MOTION: The cabin and open-air feel make ULV relaxed, approachable, and enjoyable to drive.
BUILT FOR EVERYDAY USE: Compact, efficient, and easy to own, ULV is designed for modern neighborhood living.
03
BRINGING THE BRAND TO MARKET
Extending the identity across digital, sales, and customer-facing materials.
DIGITAL EXPERIENCE: Website and mobile layouts positioned ULV as refined, approachable, and easy to explore.
SALES MATERIALS: Product-focused tools communicated features, benefits, and value with clarity.
SOCIAL STORYTELLING: Consistent content introduced the brand through lifestyle, product detail, and ownership messaging.
04 EXPANDING THE BRAND SYSTEM
Applying the ULV identity across product details, branded spaces, and ownership materials.
05 EXTENDING INTO THE ENVIRONMENT
Carrying the ULV experience into event spaces and customer-facing environments.
BRAND SPACES
Large-format graphics gave ULV a consistent presence beyond the product itself.
EXPERIENTIAL EVENTS
Trade show and launch materials introduced the vehicle in a polished customer-facing setting.
OWNERSHIP TOUCHPOINTS
Printed and branded materials extended the ULV experience from first impression to everyday use.