Built for the Pride

Role

Brand identity, messaging support, visual system, and sales/website materials

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Challenge

The Fort Worth Jaguars needed a visual identity that could feel bold, athletic, and ready for game-day promotion. The brand had to create excitement around the team while staying clear and consistent across posters, social content, ticket messaging, and future fan-facing materials. The goal was to build a look that felt competitive, energetic, and easy to recognize.

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Process

The direction was shaped around the speed, strength, and intensity of the Jaguars name. Typography, color, layout, and player-focused imagery were used to create a visual system with impact and movement. The brand needed enough structure to stay consistent, but enough flexibility to support different types of team communication, from ticket promotion to player features and event graphics.

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Solution

The final system gives the Fort Worth Jaguars a stronger and more unified brand presence. The guide establishes the core identity elements, while the poster series shows how the brand can come to life through bold imagery, short messaging, and game-day energy. Together, the work creates a foundation for promoting the team, building fan interest, and keeping future materials visually connected.