BOB MILLARD
SENIOR DESIGNER / ART DIRECTOR
ACCORD CONTRACTING & MANAGEMENT
Challenge
Accord Contracting needed a refreshed brand presence and online platform that communicated credibility, craftsmanship, and attention to detail. Their previous materials lacked cohesion and didn’t reflect the company’s reputation for quality construction and service.
Process
The refresh kept Accord’s existing logo but expanded it into a more unified brand system. I created a modern visual framework with updated layouts and tone, giving the materials a cleaner, more credible feel that extended through print and the new website.
Solution
A professional, trustworthy brand identity that better represented Accord’s values and capabilities. The redesign strengthened client confidence and provided a consistent visual foundation for future growth.
My Role
Art Direction and Design — responsible for creative direction, concept development, and execution in partnership with internal marketing teams.
Deliverables
-
Brand refresh and style guide
-
Marketing collateral and social media
-
Corporate website design and development support
-
Literature and digital communication assets



