ACCORD CONTRACTING & MANAGEMENT — Brand Identity & Visual System

Challenge

As Accord Contracting expanded its commercial construction services, the brand needed to better reflect the professionalism, reliability, and attention to detail behind its work. Existing materials lacked consistency and did not fully communicate the level of quality clients expect when selecting a construction partner.

​

Process

The work began with a review of Accord’s services, target clients, and position within the commercial construction market. Insights from leadership and past projects helped shape a direction focused on trust, precision, and dependable delivery. From there, a new identity system was developed, including logo design, typography, and a structured visual framework to bring clarity and consistency across marketing and client-facing materials.

​

Solution

The result is a more cohesive brand that better reflects the quality of Accord’s work. The updated system strengthens credibility, improves consistency across communications, and helps position the company as a trusted partner for commercial construction projects.

​